New non-alcoholic British aperitif launches

Jacopo Mazzeo

Jacopo Mazzeo

05 October 2020

The new liquid, Wilfred’s, is made with bitter orange, rosemary, rhubarb and ‘just a hint of clove’

Wilfred’s was created by engineer and inventor Chris Wilfred Hughes, who developed the idea inspired by flavours he associates with his childhood, including ‘freshly picked rosemary from his mother’s garden, and the bitter oranges in his father’s homemade marmalade’.

The aperitif’s name, Wilfred’s, is also a tribute to his family, Wilfred being the name of Hughes’ great-grandfather.

According to the company, Wilfred’s is designed to be served simply with tonic water, ice, and a slice of orange to garnish. It's free from artificial flavours and colours, and contains only 21 calories per 50ml serving.

RRP £18/500ml bottle, Wilfred’s,

Related content

News |  Mixers & More

The Hide owner Paul Mathew launches non-alcoholic aperitif Everleaf

As Dry January gets underway, the non-alcoholic spirit category continues to expand – most recently, with the launch of no-abv bittersweet aperitif Ev


Seedlip and Claire Warner announce new non-alcoholic aperitif brand

Since its launch in 2015, non-alcoholic ‘spirit’ brand Seedlip has disrupted the drinks industry, and it looks set to do it again with the coming laun

News |  Spirits & Cocktails

Martini launches non-alcoholic aperitivo

Two version have been created by the Barcardi-owned brand – Vibrante and Floreale

News |  Spirits & Cocktails

New non-alcoholic spirits range Kvîst launches in the UK

A new range of no-abv distillates, Kvîst, has been created by The Bloomsbury Club UK.