New non-alcoholic British aperitif launches

Jacopo Mazzeo

Jacopo Mazzeo

05 October 2020

The new liquid, Wilfred’s, is made with bitter orange, rosemary, rhubarb and ‘just a hint of clove’

Wilfred’s was created by engineer and inventor Chris Wilfred Hughes, who developed the idea inspired by flavours he associates with his childhood, including ‘freshly picked rosemary from his mother’s garden, and the bitter oranges in his father’s homemade marmalade’.

The aperitif’s name, Wilfred’s, is also a tribute to his family, Wilfred being the name of Hughes’ great-grandfather.

According to the company, Wilfred’s is designed to be served simply with tonic water, ice, and a slice of orange to garnish. It's free from artificial flavours and colours, and contains only 21 calories per 50ml serving.

RRP £18/500ml bottle, Wilfred’s, wilfredsdrinks.com

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