The new drinks company will curate, create and craft a portfolio of brands for the on- and off-trade
Spearheaded by former on-trade sales director at Mangrove Global, Becky Davies, the new company – set to be named and officially launched soon – is powered by Manchester-based Kingsland Drinks and will run a separate business dedicated to providing luxury, premium drink brands, both existing and new.
'Spirits in particular have been my passion for over a decade, the innovation and creativity illustrated on a daily basis is incredible to be part of,' said Davies, who has enjoyed a long-standing career in the spirit and hospitality industries, and has worked with over 40 different premium brands over multiple drinks categories during her time at Mangrove. 'I can’t wait to bring all of that to the new company with the freedom to shape a seriously brilliant portfolio of purposeful brands and service some of the hospitality industry’s best outlets.
'I’ve grown through the industry, making great connections and long-term relationships along the way. I come into the role with a focused objective to build compelling, relevant and conscious brands with a team of knowledgeable drink specialists.'
The company, which is based in Manchester, is recruiting sales and marketing professionals with dedicated spirits experience. Davies want to 'bring together a team of experts who strive to be part of something with real momentum, energy and ambition'.
'It’s early days in the formation of the new company, but we’re very much behind supporting its growth and footprint across the industry,' said Andy Sagar, executive chairman of Kingsland Drinks. 'Under Becky’s expert eye, it will exist as a standalone business with the freedom to grow and evolve naturally.
'Critically, its offering will be a welcome shot in the arm for premium drinks; UK consumers are increasingly seeking out new and exciting drinks and becoming more sophisticated in their choices and knowledge. We’re already hugely excited about the offering Becky is curating and have incredible confidence that, with Becky at the helm, it’ll become a destination for outlets seeking stand out luxury and premium drink brands.'