New Raspberry Gin Fizz RTD from Edinburgh Gin

Millie Milliken

Millie Milliken

27 May 2020

Launched just in time for summer, the new ready-to-drink cocktail also comes in Neighbourhood Packs for communities who have pulled together during the covid-19 crisis

Made by infusing sparkling white wine with Edinburgh Gin's Raspberry Liqueur, the Raspberry Gin Fizz has been created in response to the growth of the RTD category, no doubt strengthened as the public are drinking at home due to the UK lockdown and the closure of bars.

'We’ve taken a serve we know our consumers love and given it back to them in a pre-mixed, convenient format,' said Neil Boyd, UK managing director of Ian Macleod Distillers. 'The RTD category has gone from strength to strength over the past few years and now, more than ever, consumers are looking for convenient pre-mixed options – which is why we decided to bolster our award-winning range of premium RTDs with this exciting release.'

A special ‘Neighbourhood Pack’ (containing 24 cans) has also been created, and will be delivered free to streets throughout the UK who have shown the greatest community spirit throughout the coronavirus crisis. The public can nominate a neighbourhood via the brand's online channels, sharing an example of its community spirit during the pandemic.

6% abv, RRP £2/250ml can, edinburghgin.com

Related content

News |  Spirits & Cocktails

Brighton Gin releases RTD Raspberry Crush

The premium gin from the UK's south coast has launched an all-natural ready-to-drink cocktail.

News

Edinburgh Gin's new look for fruit liqueurs

If you were getting a little bored of Edinburgh Gin's fruit liqueur bottle offering, than this is one for you, as they are to move into a new bottle d

News |  Spirits & Cocktails

Opihr Gin launches RTD G&T cans to on-trade

The premium, spiced London dry gin has released two flavours available from August 2020.

News |  Imbibe Live

Brentingby Gin and Peter Spanton Drinks team up for premium RTD

This 8% ABV blend marks the first collaboration between a small-batch craft gin distillery and a premium mixer company in the expanding RTD category.