New sipping rum joins the Ron de Jeremy range

27 October 2015

Compared to other adult film stars, it's probably safe to say that Ron Jeremy has the biggest, er, range of rums. A range that has just expanded, in fact.

The latest from One Eyed Spirits is Ron De Jeremy XO, a matte-black bottle containing an 'up-to-15-years' solera-aged rum, and featuring a monochrome depiction of a rather young-looking Ron.

It's sweet and approachable (at 40% abv), but with some complexity too, with everything from dried fruit, nutty caramel and molasses, to a slightly more funky, oily note. There's an additional fresh herbal note on the palate - a touch of eucalyptus and anise on the finish along with some dried orange peel.

XO joins the original Ron de Jeremy Reserva (40% abv) and the Ron de Jeremy Hardcore Spiced (47% abv). Coming to the UK this month after a summer launch in Europe, the XO has an RRP of £40.95.

Brand owner Olli Hietalahti commented: 'We are delighted to introduce this beautifully crafted addition to the Ron de Jeremy range in the UK. Having already seen great success across Europe, it truly meets the needs of the rum connoisseur and the expectations of the experimental bartender.'

Charles Marshall of Spirit Cartel, Ron de Jeremy's agent in the UK, added: 'We give our customers what they want; something different, daring and always superior quality. Ron de Jeremy XO is a fine addition to any top shelf.'

Related articles


Diplomático preview updated rum range

Venezuelan rum distiller Diplomático has unveiled its new-look range, replacing the Reserve Blanco and Reserva with two new variants.Diplomático Plana

Spirits & Cocktails

Diageo to distribute Santiago de Cuba rum

Drinks giant Diageo has entered into partnership with Corporación Cuba Ron for the distribution of Santiago de Cuba rum.


The spicemen cometh: Spiced rum

Take the time to get to know the spiced rum category and it could add some real points of interest to your offering.

Spirits & Cocktails

Bacardi debuts new coconut-flavoured rum

Bacardi has added a new coconut expression to its portfolio of flavoured rums.