Newcomer Wines is promising its 'most serious wine and music collaboration to date' as it prepares to host the official closing party of 31 Days of Riesling this month.
Teaming up with wine events organiser Wine & Vinyl, Newcomer Wines will use its 31 Days of Riesling Afterparty event as a platform for the launch of four new German agencies: Clemens Busch (Mosel), Thorsten Melsheimer (Mosel), Bianka & Daniel Schmitt (Rheinhessen), and Andreas Schumann of Weingut Odinstal (Pfalz).
The all-day party, which will be held at Newcomer Wines in Dalston, East London, on Sunday 30 July, will be preceded by a producer-led trade tasting of wines from each of Newcomer’s new agencies.
This will be followed by an all-day party with music from Wine & Vinyl – an events project set up by wine journalist Darren Smith and musician Ben Adamo. Music will be provided by Rob Butler of Be With Records, supported by Ben Adamo, a DJ and bassist for electropop group Fujiya & Miyagi, and Shoreditch-based Sister Ray Records.
The event is being supported by Wines of Germany, whose 31 Days of Riesling annual promotion sees scores of events happening at venues across the UK throughout July.
Billed as Newcomer Wine’s 'most serious wine and music collaboration to date', the 31 Days of Riesling Afterparty follows a highly successful solo event in Shoreditch Studios in 2015, Wine Beats Vol 1, which combined a producer-led Austrian wine tasting with electronic music and street food.
'Every summer shops and bars across the UK participate in the Riesling-themed festivities, and we will be joining the party for the first time this year,' Newcomer Wines' Peter Honegger said.
'My partner Daniela and I have been researching growers from Germany over the past one and a half years and were amazed by many of the people we met in all the different regions we travelled. We can't wait to welcome a handful of them here in London this month.
'This will be a unique opportunity to taste these top German producers' wines side by side. This is promising to be our most serious wine and music collaboration to date.'
Trade tasting & 31 Days of Riesling Afterparty held at Newcomer Wines, 5 Dalston Lane, London, E8 3DF on 3 July 2017, 3pm - late (free entry)