Noble Rot to sell wines to on-trade

Chris Losh

Chris Losh

15 September 2017

There’s no shortage of sommeliers making the move from service to the world of merchants. Now the team at Noble Rot have gone the other way.

Dan Keeling and Mark Andrew, founders of Noble Rot restaurant and magazine have set up their own importing business, Keeling Andrew & Co, due to start trading next month.

‘It’s always been a dream of ours since we met,’ Keeling told Imbibe. ‘We only want to work with the best people – to sell the wines we like drinking ourselves.’

Initially, the pair are going to concentrate on just a handful of wine producers – all from Europe: Jean-Marc Roulot in Burgundy, Ulysse Collin and Michel Gonnet in Champagne, Eleni and Edouard Vocoret in Chablis, and Bordeaux’s Domaine de Galouchey, though they are currently in talks with other producers.

‘We want our wines to be artisanal, made by real people,’ said Keeling. ‘We could work with someone from Spain, Italy or California. We’ve started with France because that’s our passion, but there are no barriers to where we could bring them in from. It’s more about the philosophy.’

Though well-connected in the capital, the new company is happy to supply wines nationwide, without a minimum drop. There are also plans to offer a wine list consultancy service.

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