Summer has finally arrived, and no, that's not courtesy of the recent above 20 degrees weather, it's courtesy of the new release from Diageo Reserve – Cîroc Summer Colada.
Following the recent launch of its Mango and Pineapple variants, the limited-edition expression is made using all-natural pineapple and coconut flavours, said to have a creamy mouthfeel with juicy tropical notes.
On top of all those delicious flavours, it is also said to have a long, smooth finish, working perfectly in cocktails or with a mixer. Diageo's two recommended serves, the Cîroc Summer Colada and Summer Colada Sunrise will certainly help get customer's tiki on. It even comes in a white bottle with golden and metallic accents... we like.
'Cîroc is leading the way in flavour innovation as the fastest growing ultra-premium vodka in the UK over the last two years up 250% in volume and value,' said Nick Temperley, head of Diageo Reserve GB. 'The new expression, Cîroc Summer Colada, will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise.'
Want to get your mitts on it? Cîroc Summer Colada will be available from May throughout the on and off-trade, joining the seven-strong portfolio which includes Cîroc Mango, Cîroc Pink Grapefruit and Cîroc Apple, Cîroc Red Berry, Cîroc Pineapple, Cîroc Amaretto and Cîroc Original.
Garnish: Fresh pineapple wedge
Summer Colada Sunrise
Garnish: Fresh lemon wedge
37.5% abv, Diageo Reserve, £39.94, 020 8978 6000