Old World driving on-trade, says new research

03 February 2016

The on-trade is still driven by Old World wine, says Jascots' Adam Porter, citing research conducted by the wine merchant.

Analysis of the wine lists of 71 restaurants showed Old World wine dominating, with France, Italy and Spain responsible for 73% of listings. Porter was speaking at Jascots' On-Trade Food and Wine Trends for 2016 event today, during its Insights Briefing. Fellow speaker Mark Newton, of CGA Strategy, also spoke of this Old World dominance in the on-trade in general, pointing to a volume decline for the New World.

Porter advised the trade to consider different serves for wine. 'We're arguing that everything on the list should be by the glass – we have the technology now,' he said. 'And wine on tap, in certain sectors, is actually preferred.'

Other noteworthy statistics from Newton included a 4.8% increase in the number of restaurants in the UK in the last year, as opposed to a decrease in wet-led pubs. And sparkling wine was once again the star of the show when it came to wine styles sold in the on-trade, with impressive increases in both volume and value.

Newton and Porter's presentations were followed by a discussion by Richard Siddle entitled 'Understanding the Consumer', analysing the impact of recent events such as the most recent recession, and relatively new technologies like mobile phones. 'We have cash poor consumers, but they've never had more power,' he explained.

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