Olmeca Altos unveils añejo in the UK market

06 May 2016

The Olmeca Altos family has been completed, as the new añejo joined the tequila brand's plata and reposado in the UK today.

It's made in the same way as the rest of the range, and receives 18 months of ageing – more than the 12-month minimum for añejos.

Olmeca Altos was first unveiled in 2009, the result of a collaboration between master distiller Jesús Hernández and two UK bartenders, Henry Besant and Dre Masso – a tequila created by bartenders for bartenders. This new addition is faithful to this tradition: Hernández collaborated with UK Altos brand ambassador Matthias Lataille and US bartender Charles Joly when creating it.

There's all the vanilla, roasted coffee and chocolate notes you'd expect, but with plenty of white pepper and spice, and a peppermint note too. This all wraps up with some anise on the finish. Like the rest of the range, this is good value stuff, with an accessible price point of £32.50 ex-VAT.

The range gets its name from its Highland location, 2,100 metres above sea level. It's made using the traditional tahona method, with the agave plants crushed using a volcanic stone.

'We are so excited to be able to grow the Altos "family" further with this latest expression and are really pleased that we are bringing this to the market, as many of our customers have expressed their interest for an añejo tequila,' said Adam Boita, Pernod Ricard UK head of marketing. 'It is crafted with the same traditional techniques that bartenders respect as well as continuing to encompass the mixable 100% blue agave tequila that the public love.'

Be quick – the first allocation to the UK is a mere 1,200 bottles.

Pernod Ricard UK, 020 8538 4484

Related articles

Beer & Cider

Italian beer Poretti re-launches in UK market

'The market is ready for a new Italian beer brand,' said Poretti brand manager Becky Sagoo to a group of tasters on a grey afternoon in east London de

Spirits & Cocktails

American whiskey market in UK to grow 26%

US whiskey sales in the UK are tipped to grow a whopping 26% in the next five years, according to figures out today.Vinexpo CEO Guillaume Deglise says

Spirits & Cocktails

Diageo launches Ketel One Oranje to UK market

Diageo has announced the introduction of Ketel One Oranje to the UK market, adding to the new wave of super-premium and rather grown-up flavoured vodk

Beer & Cider

Carlsberg reveals Danish makeover for UK market

Carlsberg Export is embarking on a Danish-infused makeover in the first step of a major refresh for the Carlsberg brand in the UK.The campaign is desi