On-trade wine merchant Vinum looks beyond Italy

15 September 2015

VinumTerra is the new name for the Italian-specialist-merchant-formerly-known-as Vinum. With a number of non-Italian producers joining the portfolio at the end of the month, the merchant felt it was time for a name change.

That reputation for Italian wines has been built since the company's formation in 1991. And yet all of these new international producers won't diminish Vinum's Italian expertise, at least according to director Angelo Cane. 'It must be understood that by welcoming these new agencies into our range we are not in any way drifting from our focus,' he said. He added that the company's customers wanted to keep invoice points down, but want to 'list a number of wines from other countries and regions'.

The new wines span the globe, including the US, South Africa, New Zealand, Chile, Australia, Argentina, Spain, England and more. The name change and new portfolio will be in place in time for the agent's portfolio tasting at the end of the month.

'This is the beginning of a brand new venture for us,' said Cane, 'and we expect in time to double the size of our business whilst still maintaining our highly prized levels of customer care.'

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