Online retailer Drinkstuff, known for its sometimes quirky bar-related products, has announced a shift in business direction as it moves closer towards on-trade venues.
The catering, bar and glassware suppliers have also undergone a 'large scale' branding change for the first time in over 10 years as it sets it sights on UK on-trade domination.
If the name sounds familiar, then it might have been because Drinkstuff was at Imbibe Live last month.
'We’re excited to be announcing these changes to our direction, this follows a period of significant growth and reinvestment and will result in a service that will be second-to-none for our customers,' Drinkstuff founder Scott Bowskill said.
'We want to offer more than just products, we will be offering ideas, insights into new trends and free advice to trade venues to help them in achieving great service to their visitors.'
To celebrate its new look, increased product lines and clearer, more competitive pricing, Drinkstuff is giving away 1,000 exclusive bar blades to its first 1,000 customers. So, look alive.