Orangina launches on-trade promotion campaign

Gaëlle Laforest

13 July 2016

Orangina is launching a promotion campaign in the on-trade called Shake La Vie.

The soft drink brand, which recently re-launched in the UK and whose well-known bulby bottle is exclusive to the on-trade, is aiming to help bars grow sales.

Customers will be able to win prizes with any order of Orangina — on its own or in a cocktail — with plenty of POS material available to venues as part of the competition, including glassware, menu inserts and recipes for new Orangina cocktails.

There will also be incentives for bar staff, including a trip to Valencia in Spain, where the oranges used in the drink come from.

Roxana Parvizi, senior brand integration manager for Orangina said: 'We are really excited about the Orangina "Shake la Vie" promotion and hope that it will inspire drinkers to shake up their evening out, try something new and seek out new experiences. For bars, it will unlock additional sales, increase footfall and extend dwell time, all supercharged by a rewards programme for staff that will shake up their performance too.'

The promotion is open to bars nationwide and will run for a 12 week period starting in August. Bars who are keen to get involved should speak to their Orangina sales representative or contact Lucozade Ribena Suntory on 08702 408601.

If you're feeling more on the creative side, Orangina is also running a competition with Imbibe looking for the best citrus-inspired cocktail containing Orangina — the winner will earn themselves a trip to the French Côte d'Azur.

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