Paddy Irish Whiskey joins Hi-Spirits portfolio

17 June 2016

US spirits company Sazerac picked up Paddy Irish Whiskey in May, and is now handing over responsibility for distribution in the UK to Hi-Spirits.

The fourth-biggest Irish whiskey brand - we're talking 200,000 9l cases in 28 countries - Paddy is produced by former owner Irish Distillers at Midleton Distillery in Cork.

'Paddy is a wonderful fit with our existing portfolio,' said Hi-Spirits managing director Dan Bolton. 'Both Irish and American whiskey have seen strong growth over recent years, and being able to offer our customers Paddy alongside the Buffalo Trace American whiskey portfolio is a significant development.

'We have a very successful track record in growing Sazerac brands, including Buffalo Trace and Fireball, in the UK market. The addition of Paddy, coming hot on the heels of Sazerac's acquisition of Southern Comfort and Tuaca earlier this year, means it's an exciting - and busy -  time for Hi-Spirits.'

Starting from the beginning of July, Hi-Spirits will be responsible for Paddy's distribution in UK on-trade, off-trade and travel retail markets.

 

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