The Frugal Bottle is a 750ml bottle made from 94% recycled paperboard with a food-grade liner to hold the liquid.
The makers claim it refrigerates well and keeps the liquid cooler for longer.
The botte is also said to be lighter (just 83g, up to five times lighter than a normal glass bottle); has a carbon footprint up to six times (84%) lower than a glass bottle and more than a third less than a bottle made from 100% recycled plastic. The Frugal Bottle’s water footprint is also at least four times lower than glass; it’s easy to recycle again, and is comparable in cost to a labelled glass bottle.
The invention is the brainchild of British sustainable packaging firm Frugalpac, and is made at its facility in Ipswich.
The first wine to go on sale in the Frugal Bottle is 3Q from the Italian vineyard Cantina Goccia. The wine is described as ‘an unwooded Sangiovese red with a hint of Merlot and Cabernet Sauvignon’. It will initially be available to buy online from cantinagoccia.com and in Scotland from Woodwinters Wines & Whiskies retail stores and online.
Frugalpac Chief Executive Malcom Waugh said: ‘The Frugal Bottle offers a major point of difference for the global wine and spirits sector through stand out design and positive sustainable benefits.
‘Frugalpac’s business model is to supply Frugal Bottle machines for wine producers or packaging companies to manufacture the bottles on their site, cutting carbon emissions even further. Materials can be purchased locally through existing paperboard printers to give maximum freedom of design and the best commercial offering.’
- In our Spring issue, we investigated how the beer industry was making progress on sustainability, including new packaging options for beers.