Penny Blue VSOP launched 'very much with bartenders in mind'

28 March 2017

Penny Blue’s VSOP has been released with the bartending community in mind, according to UK distributor Fields, Morris & Verdin.

The single-estate rum, which will join the existing Penny Blue XO and Single Cask releases, is the first VSOP bottling from the Indian Ocean Rum Company joint venture between Berry Bros. & Rudd and the Medine Distillery in Mauritius.

'Penny Blue VSOP has been released very much with bartenders in mind,' Fields, Morris & Verdin spirits marketing manager, Roy Evans, told Imbibe.

'The flavour profile has been developed to work well in a whole variety of cocktails and Penny Blue VSOP has been priced specifically so it offers operators an accessible, premium aged rum.'

Evans said the initial release might be pretty limited but the opportunity is there. He added: 'We see a good opportunity to steadily build listings with bars that are looking for a high quality rum which encapsulates the unique style of Mauritius.'

Penny Blue VSOP is said to be created from single-estate sugar cane. The rum was matured in ex-cognac (75%), bourbon (15%) and whisky (10%) barrels following distillation, before it was blended by master distiller Jean-Francois Koenig and Berry Bros. & Rudd’s spirit buyer Doug McIvor.

The 40% abv VSOP is apparently 'effortlessly smooth with orange peel notes on the palate'. The rum is non-chill filtered and 'natural in colour'.

Penny Blue VSOP is available to buy online and in store through Berry Bros. & Rudd, RRP £24.95 and at other premium retailers including Harvey Nichols.

Penny Blue VSOP, in Berry Bros’ own words:

Appearance: Deep and enticing amber

Nose: Marmalade, melon skin and cloves

Palate: Soft and luxuriant with hints of glazed fruits, cedar wood and spices



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