What's in the Pernod Ricard stocking for the on-trade this Christmas? A helping hand with social media during the festive season, as it turns out.
The drinks company has released Pernod Ricard UK’s Twitter Tips for Christmas 2015 guide, free to download. It argues that social media will play a role in over a third of drinks purchases this Christmas, in spite of only one in eight pubs, bars or restaurants ready to capitalise on this.
The guide includes ideas for Tweets, information about how to get set up on the social media platform, and more.
'Recent research from ALMR found that 100% of the venues it quizzed in a poll had a website and Twitter account, suggesting they were already geared up to exploit the true potential of social media to promote their businesses this Christmas,' said Ian Peart, Pernod Ricard UK on-trade channel director. 'However, it also showed that many were rarely active on those platforms, despite more than one in four consumers saying they had interacted with hospitality venues and were keen to continue doing so . This really highlights how important it is for pubs, clubs and bars to get their social media voice right – and to be consistently active across their social media channels.
'The festive period is a huge opportunity to engage with customers and highlight a point of difference, and the right festive social media programme – combined with the perfect seasonal drinks fixture – will help to drive sales this Christmas.'
Pernod Ricard also revealed its Christmas plans for a number of its brands, from bauble vessels for Havana Club, to edible glitter cocktail sets for Kahlúa. There's also a food-pairing guide for Chivas Regal, Havana Club and Jameson.
View Pernod's Christmas Twitter tips here.