Pernod Ricard UK + WSET partner to offer free training

Millie Milliken

Millie Milliken

26 March 2020

The brand portfolio and education body will be offering the WSET Level 1 Spirits course to 2,000 bartenders and hospitality professionals during coronavirus uncertainty

Any one over the age of 18 who works in the industry will be able to sign up to the programme, which will take place online over four weeks.

‘It’s a tough time for the industry on both a personal and professional basis,’ said Daniel I’Anson, head of The Brand Engagement and Advocacy Team (BEAT) at Pernod Ricard UK. ‘We know we can't fix the whole issue but we want to do what we can to keep everyone engaged, connected and positive. We are delighted to partner with the WSET on this initiative and look forward to training a record number of new WSET students.’

The package on offer from Pernod Ricard UK includes a selection of eight of its leading spirits – such as Beefeater, Jameson and Absolut –which will be home-delivered and used as tasters through the course. Students will also have access to the company’s BEAT team via their online channels for the duration of the course.

Student accepted on the course will also be expected to attend a final exam (in either London or Manchester) when possible. Those who are successful will receive the usual industry-recognised certificate and lapel pin.

Want to sign up? Head to www.prukbeat.com and click the ‘Let’s keep busy’ tab to register.

Related articles

News

Pernod Ricard and Be At One agree deal

Pernod Ricard UK has secured a two-year deal as the lead premium spirits and champagne supplier across the Be At One estate, extending the duo’s 10-ye

News

Pernod Ricard planning a social festive season

What's in the Pernod Ricard stocking for the on-trade this Christmas? A helping hand with social media during the festive season, as it turns out.The

Spirits & Cocktails

Pernod Ricard pushes food and cocktail matching

Food and wine pairing has long been a go-to method of upselling.

News

Denis O'Flynn to leave Pernod Ricard

Pernod Ricard UK managing director Denis O'Flynn has announced he is to quit the role at the end of September, to be replaced by current Pernod sub-Sa