Piper-Heidsieck targets UK on-trade with Essentiel

13 July 2017

Piper-Heidsieck is launching a cuvée 'aimed at the wine and champagne connoisseur' exclusively to the UK on-trade and select high end wine merchants.

Essentiel is a low-dosage offering at 5g/l, half that of the Brut NV, and has received an additional 12-18 months of ageing. Said to be bright, crisp and firm, you can expect notes of citrus, grapes, crisp apple, almond and salinity.

The latest addition joins the collection with a label and collar in the statement red of the Piper-Heidsieck brand.

'I am proud of this Extra-Brut cuvée which symbolises the essence of our champagnes. This extra-aged and lower dosage wine is the pure expression of Piper-Heidsieck style: a structured, crisp and ardent wine,' chef de Caves, Régis Camus, said.

'Wanting to highlight the uniqueness of Essentiel, we have decided to display additional information on the label such as the disgorgement and cellaring dates to communicate that extra level of detail to an engaged champagne audience.'


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