Price rises could take fizz out of prosecco says Crown Cellars

Chris Losh

Chris Losh

15 January 2016

Prosecco’s unstoppable rise in the UK could be about to tail off, according to Louise Boddington, wine category manager at Crown Cellars, Carlsberg’s wine arm.

Steep price rises in northern Italy – the result of a short 2014 vintage – combined with increasing consumer awareness of alternative sparkling wines might, she said, bring an end to what has been the wine world’s biggest success story of the last 10 years.

‘Lovers of all things sparkly have never had it so good,’ said Boddington. ‘But the hefty price rises applied by growers in the Veneto might just mean value conscious consumers start to look elsewhere.’

Instead, Boddington sees a bright future for Spanish varieties such as Albariño, Godello, Mencia and old bush vine Garnacha, and a growth in sales of Lugana, Verdicchio and Barolo from Italy – trends that mirror the medium-term findings of Imbibe’s own Sommelier Wine Awards competition over recent years.

‘These places are currently the source of the best value wines,’ she added. ‘Exceptional quality for the price.’

Boddington also expects to see a continued lowering of abv levels. ‘I personally welcome the move away from blockbuster styles,’ she said. ‘Every wine will be an expression of its terroir.’

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