The Primum Familiae Vini (PFV), a consortium of 12 renowned family wine businesses, has announced the creation of The PFV Prize
This new €100,000 (£90,000) award aims to recognise a family business that ‘demonstrates excellence in sustainability, innovation, craftsmanship and the successful transmission of responsibility and commitment from one generation to the next’. Entry is open to companies in all industries, not just those in wine.
In addition to the financial reward, the winning business will get the opportunity to share their ideas and experiences with the companies that form the PFV, some of the most influential within the wine world. These companies are Tenuta San Guido, Marchesi Antinori, Egon Müller Scharzhof, Domaine Clarence Dillon, Famille Perrin, Symington Family Estates, Maison Joseph Drouhin, Familia Torres, Famille Hugel, Vega Sicilia, Baron Philippe de Rothschild and Champagne Pol Roger.
‘We in the PFV believe that family companies are the bedrock of regional and national economies,’ commented Marc Perrin, the organisation’s president. ‘The best family enterprises have a profound commitment to sustainable development and to the environment. Family companies should personify the best values of social responsibility and the kinder human face of free enterprise at a time when globalisation and a rather depressing uniformity have become increasingly prevalent.
‘By announcing this prize at a time of international crisis resulting from Covid-19, we emphasise the long-term thinking of family companies and our inherent optimism about the future providing we defend the right values.’
Applications for the prize open 1 July and can be made here until 30 October 2020. A shortlist of five companies will be announced in January 2021, with the winner declared in March.