Jägermeister launches the Berlin Xchange Bartender Competition

Imbibe Editorial

Imbibe Editorial

01 July 2016

Jägermeister is inviting bartenders to apply for its innovative Berlin Xchange competition to win an all-expenses paid trip to Berlin and membership of Jägermeister’s Hubertus Circle bartender programme.

The trip will see the competition winner work a shift alongside a Berlin bartender, who will then come to the UK to repeat the process. The winner will be able to learn about the latest trends in Berlin and track down a uniquely German serve to bring back to the UK. Jägermeister will champion this new serve, with full support from its sale force, making the Berlin Xchange a genuine opportunity to influence UK drinking trends.

The name ‘Jägermeister’ means ‘master hunter’ in German and refers to St Hubertus, the patron saint of hunters. The St Hubertus stag is proudly displayed on every bottle of Jägermeister and it’s also the name given to an exclusive, non-competitive programme run by Jägermeister for bartenders with a proven commitment to their art and craft.

Hubertus Circle bartenders are supported by Jägermeister throughout their UK career, with invitations to exclusive events, training and educational support to help improve their skills. The winner of the Berlin Xchange will become the newest member of the Hubertus Circle, joining an elite few in the Jägermeister family.

Keen to enter? You’ll need to devise an original Jägermeister cocktail, containing a minimum of three ingredients, including 35ml of Jägermeister. A panel of experts will then select six finalists from these entries.

Jägermeister brand ambassador Florian Beuren will visit each of the six at their bars for an ‘Invention Test’, challenging them to make a Jägermeister cocktail from a mystery selection of cocktail ingredients. He will also quiz the finalists on Jägermeister’s quality, history and heritage.

If you think you’ve got what it takes to compete for a place in the Berlin Xchange, visit to enter. Follow Jägermeister on Twitter to keep up with the latest news from the competition with the hashtag #JagerXChange.

Visit the Hubertus Circle website for more information.


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