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Meet the team behind The Famous Grouse

Imbibe Editorial

09 September 2015

MASTER OF THE FAMOUS BLENDS with master blender Gordon Motion and master of wood Stuart MacPherson
When: Two sessions only -  Thursday 10 September, 12.30-2.40pm and 3.00-5.20pm
Where: The Zetter Townhouse, 49-50 St John’s Square, London, EC1V 4JJ
To book a space, email: TFGteam@bigpartnership.co.uk. Space limited so reserve your spot now!

If there are two men who know what it takes to create a top-quality blended whisky, it’s The Famous Grouse Master Blender Gordon Motion and Master of Wood Stuart MacPherson. And if that’s the kind of knowledge and expertise you’re interested in, you’d best get yourself to The Zetter Townhouse, Clerkenwell, on 10 September…

That’s where The Famous Grouse will be taking up residence, offering bartenders an unmissable opportunity to get to grips with the UK’s number one selling blended scotch, as well as the people behind it. Sign up for one of two sessions on the day for an opportunity to meet Motion and MacPherson, who will be presenting a ‘Master of the Famous Blends’ masterclass. Naturally, there will be the chance to taste the full portfolio, as well as the latest premium addition to the portfolio The Famous Grouse Mellow Gold.

Also in attendance will be Mixxit mixologists Wayne Collins and David Miles, to ensure that you’re not only gaining all of this knowledge with a drink in your hand, but that you’re also well furnished with plenty of inspiring ideas for how best to use The Famous Grouse in a drink (there’s one example below). This is, after all, a range of whiskies that are just as suited to the tumbler as the mixing glass.

Like all of that isn’t enough, bartenders will be able to take away a special a goody bag.

For a taste of the kind of knowledge and insight these two can provide, check out the following series of interviews with Motion, who covers everything from the art of blending to the importance of marrying, and everything in between (including some info about new expression Mellow Gold).

Speaking of the new addition - The Famous Grouse Mellow Gold… This new, sweeter whisky joins smoky Black Grouse and stripped-back Naked Grouse, getting its specific flavour profile from its double maturation in sherry casks.

Mellow Gold’s launch came shortly after The Famous Grouse’s unveiling of a contemporary new look for the range. They’re also ensuring that your customers have the brand firmly in mind, with plans for a TV and digital campaign as we approach Christmas. And there are plans to create destination bars, not to mention a trade training campaign.

Never a dull moment for this blended scotch, with its commitment to the category through all of this tireless activity. So make sure you don’t miss that opportunity to be kept up to date at The Zetter Townhouse, and to meet the minds behind the brand.

The Old Fashioned 

The classic recipe for an Old Fashioned cocktail is a simple combination of traditional ingredients that all combine in a smooth and sophisticated drink with lots of taste.

Glass: Tumbler
Garnish: Orange zest
Method: Put a small heap of ice into the bottom of the glass then pour in the whisky, bitters and sugar syrup in any order. Stir vigorously for 20 seconds, before garnishing with orange zest. Roll the drink around in the glass for one last time, take in the aroma and then enjoy your Old Fashioned cocktail.

50ml The Naked Grouse – for a richer and more luxurious serve
2 splashes of bitters
10ml sugar syrup
Plenty of cubed ice
Orange zest (to garnish)

 The tale behind the cocktail
‘In the early 1800′s the Old Fashioned cocktail, made with water instead of ice, was introduced as ‘a morning drink’. In other words, a partly medicinal, hair of the dog style concoction designed to wake you up, help you get over a hangover and face the day. The idea was that the spirit in the drink would be mellowed by the water and sugar, and act as a gentle pick-me-up for people in a delicate condition.’

 

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