Promotion:

Win drinks & dinner courtesy of The King’s Ginger at Imbibe Live

Imbibe Editorial

20 June 2017

If there’s one thing people who work in hospitality enjoy, it’s a fun night out with a delicious meal and excellent drinks. That’s why The King’s Ginger is offering bartenders the opportunity to win dinner fit for a King, simply by sampling a refreshing ‘King’s & Tonic’ serve at Imbibe Live.

The King’s Ginger was created in 1903 especially for King Edward VII as a warming tonic to keep him in good health and spirits on his many social engagements. Expertly made by macerating fresh ginger root and Sicilian lemon peel it is a stimulating mix of spice, citrus and sweetness at a bold 41.3% abv. This recipe makes it not only an incredibly versatile cocktail ingredient but a perfect partner for tonic if you are looking for a delicious, colourful twist on a G&T.

Party in a pack

To support the new King’s & Tonic serve, UK distributor Fields, Morris & Verdin has created an entertaining and engaging programme for bars titled ‘The King’s Table’.  Throughout the summer a team of King’s Revellers will be visiting over 150 bars nationally to sample consumers, show them how to make a King’s & Tonic and  share the rich history of The King’s Ginger.

As part of this activity social media support
will help drive guests to the event and  POS will be provided  for bars which includes King’s Ginger glasses, stirrers and straws, not to mention promotional posters, table-talkers, bar mats and blackboards. Consumers will also have the chance to enter prize draws where they can win their own drink & dine tabs.

Prizes fit for a King

To be in with a chance of winning the Drink & Dine prizes, head to Stand E30 at Imbibe Live to sign up with Fields Morris & Verdin.

The prizes on offer are two ‘Drink & Dine’ tabs to a value of £250 at a The King’s Ginger partner restaurant; and 20 bar tabs to the value of £50 at The King’s Ginger partner venues. One dinner and 10 drinks tabs will be awarded on each day of Imbibe Live.

For more information about The King’s Ginger visit thekingsginger.com or email spirits@fmv.co.uk

UK

Related articles

Promotion

Enter Imbibe Live’s Tapsters 2019 competition and win a trip to the Steigl brewery

Do you have the best beer and cider team in the UK? Well, here’s your chance to prove it: The Tapsters is back for its third year at Imbibe Live this July.

Beer & Cider

Brewhouse & Kitchen win The Tapsters 2018 at Imbibe Live

Crafty Zealots beat off a strong challenge from the New World MoB to clinch The Tapsters 2018 title on the second day of Imbibe Live.With five close r

News

Sweetness and light: The after-dinner challenge

The end of a meal is your last opportunity to sell drinks to customers – yet few venues make the most of it.

Imbibe Live

Love Drinks to launch The Duchess at Imbibe Live

UK distributor for the likes of El Dorado Demerara Rum, Hayman’s Gin and Four Pillars Gin, Love Drinks will launch a new brand to its portfolio at Imb