Prosecco will keep rising for years says Matthew Clark

Chris Losh

Chris Losh

10 March 2016

Recent concerns over the pricing and availability of prosecco are not going to slow down sales of Italy’s all-conquering sparkler, according to one of the on-trade’s most powerful figures.

‘It’s still growing – and there’s definitely still a few years of growth left in the category,’ Matthew Clark’s wine controller, Laurie Davis, told Imbibe at the merchant’s big portfolio tasting earlier this week. ‘There’s no sign of it slowing down.’

While Pinot Grigio and Sauvignon Blanc remain the most powerful white varieties, alternatives are starting to appear. ‘Southern French aromatic varieties are doing well,’ said Davis. ‘Things like Viognier, Vermentino and Côtes du Rhône blanc blends.’

Other styles, however, are proving difficult. ‘Muscat flies off the shelf in New World countries but it hasn’t happened here, really,’ said Davis. ‘People talked about Albariño as well, but it’s too expensive.

‘And while we’re seeing more demand for lower alcohol wines – especially in Scotland, where they’ve cut the drink-drive limit – when we take them on, we don’t see much traction. We’re still looking for the right range.’

And we'll be doing that work for you – by doing a tasting of low-alcohol wines for Imbibe's May/June issue. Check it out to discover our top picks...

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