Prosecco rosé will be a reality by 2020

Jacopo Mazzeo

Jacopo Mazzeo

23 May 2019

Following years of rumours, prosecco rosé is now close to becoming a reality. Last week, a vast majority of Consorzio Prosecco Doc members backed the proposal to officialise the pink expression of the world’s most popular fizz.

‘Prosecco is still the biggest wine trend in the UK,’ Andrea Ruggeri, commercial director of Enoitalia, told Imbibe. The company is responsible for over 22% of all Italian wine sold within the UK on-trade and the third prosecco producer by volume. ‘Everyone wonders what is the next big hit... and that’s prosecco rosé.’

The Consorzio’s vote was a major milestone for prosecco producers: ‘Now the proposal only needs the all-clear from the regional governments of Veneto and Friuli Venezia Giulia [where the Doc lies] and from the national government,’ Stefano Zanette, president of the Consorzio, told Imbibe. ‘If all goes according to plan, we will see the first rosé hitting the market following the 2020 harvest,’ with, he thinks, some 15 to 20 million bottles of Prosecco Rosé Doc potentially hitting the market.

Several prosecco houses actually already vinify a rosé by blending Glera and Pinot Noir. These products however, cannot – as yet – be labelled as prosecco.  Why? Current regulations mean that Prosecco Doc can only be white and must be made with a minimum of 85% Glera grape and a maximum of 15% of other varieties, including the red-skinned Pinot Noir, which can only be vinified as white.

However, once granted regional and national approval, winegrowers will be allowed to make red wine out of Pinot Noir and blend it with Glera to produce rosé. Could this be your next best seller? Watch this space.

Related content

News |  Wine

Production of Prosecco rosé gets the go ahead

The Italian government has given the final go ahead for the production of pink Prosecco Doc.

News |  Wine

Pink Prosecco heads for the UK

Brand owner Slim Wine has created a waiting list for those wanting to get their hands on it in time for Christmas.

News |  Wine

Our take on Bibendum's top drinks trends for 2020

As Bibendum releases its 2020 trends report, we reflect on what predictions are likely to become reality next year.

News |  Wine

Freixenet launches Italian Sparkling Rosé

Summer is supposedly here, and for many on-trade venues, summer means 'rosé all day', whatever format that might be...Here to spice up your rosé offer