England may not have triumphed against Slovakia during Monday’s Euro 2016 game, but beer sales did, according to epos supplier Epos Now.
A poll of 500 pubs by the company recorded a 221% beer-sales surge in pubs during the second half of the game, while beer sales for the day were up 26% across England compared to an average Monday in June 2015.
From 9am to 6.30pm beer revenues were 15% below last year’s average. However, there was a 122% increase in sales in the half-hour before kick-off.
Jacyn Heavens, founder of Epos Now, said: 'Despite the uneven performances on the field, these figures provide further compelling evidence that England's involvement in Euro 2016 was always going to be a real money spinner for pubs and bars across the country.
'We can only see the surge in buying continuing to ramp up as England looks ahead to the knockout stages next week and the prospect of extra time and penalties loom to keep punters in the pub for even longer.'
England's next game will be against Iceland on Monday 27 June, as the tournament reaches the knockout stage.