Beer sales surge 221% during second half of Slovakia match

Claire Dodd

Claire Dodd

23 June 2016

England may not have triumphed against Slovakia during Monday’s Euro 2016 game, but beer sales did, according to epos supplier Epos Now.

A poll of 500 pubs by the company recorded a 221% beer-sales surge in pubs during the second half of the game, while beer sales for the day were up 26% across England compared to an average Monday in June 2015.

From 9am to 6.30pm beer revenues were 15% below last year’s average. However, there was a 122% increase in sales in the half-hour before kick-off.

Jacyn Heavens, founder of Epos Now, said: 'Despite the uneven performances on the field, these figures provide further compelling evidence that England's involvement in Euro 2016 was always going to be a real money spinner for pubs and bars across the country.

'We can only see the surge in buying continuing to ramp up as England looks ahead to the knockout stages next week and the prospect of extra time and penalties loom to keep punters in the pub for even longer.'

England's next game will be against Iceland on Monday 27 June, as the tournament reaches the knockout stage.

Related articles

Beer & Cider

Robinsons reports beer sales surge and estate investment

Cheshire-based family brewer and pub operator Robinsons has said it is to invest £23m back into its pub estate, as it announced its highest beer sales


Majestic sales surge 42.6% over Christmas period

Majestic Wine, the UK's largest wine specialist, has announced total sales growth of 42.6% over the Christmas period.The results for the 10 weeks from

Beer & Cider

Fuller's reports strong half year performance

London-based pub company and brewer Fuller's has announced a 10% increase in pre-tax profits as it announced its half year results for the 26 weeks en

Beer & Cider

Beer sales up 31 million pints in second quarter

The UK consumed 31 million extra pints from April to June, compared with the same period in 2015, according to new figures from the British Beer & Pub