Pubs slash beer prices ahead of lockdown

Millie Milliken

Millie Milliken

03 November 2020

JD Wetherspoon and Stonegate have cut their pint prices to below £1 for the three days leading up to England's second lockdown

Stonegate Pub Company yesterday (Monday 2 November) announced a three-day sale (until Wednesday 4 November) of all cask ale beer with pints for just 95p across its whole managed estate, before England goes back into lockdown due to Covid-19.

'Once again, the hospitality industry is being told to bear the financial brunt of further regulations in the government’s response to Covid-19,' said Helen Charlesworth, managing director of Stonegate Pub Company. 'Given the short notice, this 95p pint sale is to ensure minimal wastage of product across our estate. Cask ale only has a shelf life of a few days once it's tapped and spiled, and in March the British Beer and Pub Association estimated that over 70 million pints of beer were poured down the drain.'

Meanwhile, JD Wetherspoon is selling pints of its real ale for 99p before the lockdown on Thursday.

The beer industry will also suffer from the current ban on selling alcohol as a takeaway product. The Prime Minister was questioned by Mark Pawsey MP and Pauline Latham MP in the Commons yesterday (2 November) on the decision.

'It was encouraging to see the PM commit to look again at this issue around the unfairness of allowing supermarkets to sell beer, but not pubs during the second lockdown,' commented James Calder, chief executive of the Society of Independent Brewers (SIBA).

'England's pubs and independent brewers need to see the final and full guidance as soon as possible so they can prepare their businesses for the changes which come into effect from Thursday.

'Takeaway beer was, and is a vital cashflow lifeline for brewers and publicans.

'We need to see a return to the regulations which were in place during the first lockdown; whereby pubs could sell takeaway beer to consumers, independent bottle shops and brewery shops are classed as essential retail  and that independent breweries can continue to offer delivery and click and collect from the brewery gate throughout November.'

Related content

News |  Beer & Cider

Wetherspoon pubs to slash prices on Tax Equality Day

Wetherspoon’s 900-plus UK pubs will cut the price of all food and drink by 7.5% on Tax Equality Day, as chairman calls on pub and restaurant operators

News |  Beer & Cider

Beer prices: what’s the future?

Following the announcement of the autumn Budget last week, it appears the future of beer pricing is still far from certain, with factors such as Brexi

News |  People & Places

Sales up in pubs pre-lockdown

Ordering system OrderPay reports an increase of 125% in sales on Wednesday 4 November, compared to previous week – but sales still down 30% due to curfew.

News |  Beer & Cider

Beer in lockdown

'Even before I was in isolation,' says Pete Brown, 'I saw no stigma in drinking alone.'