Punch Taverns freezes spirit prices

Claire Dodd

Claire Dodd

18 August 2016

Pubco Punch Taverns has pledged to freeze spirit prices for its more than 3,250 licensees until June/July 2017.

The news comes after the pub operator first announced it would absorb duty increases on wine and high strength sparkling cider, following the March 2016 Budget.

Though it is the second year running the company has held its pricing on spirits, Punch added that the prices of products such as Jägermeister, Jack Daniels, Bacardi Carta Blanca and Smirnoff Red Vodka have now remained the same for three years running.

John Healy, commercial director at Punch, said: 'We're always looking for ways to support our publicans and provide them with that little bit extra, which is why we have decided to freeze spirits prices for a second year. This will help our publicans maximise the profit opportunities available to them on these products.'

Healy added that the company looks forward to welcoming licensees to its series of roadshows this year, where major spirits suppliers will be in attendance. The roadshows, which take place at locations across the country, are set to begin in September.

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