Punch Taverns has partnered with online food delivery service Just Eat to help licensees without a food offer have takeaways delivered to customers.
In a move that Punch said recognises the growing importance of food to pubs, two separate programmes will be in operation. The first, aimed at Punch pubs without catering facilities, will enable customers to order food from Just Eat delivery restaurants directly to their table in the pub.
Crockery, cutlery, condiments and napkins will all be provided by the pub. The programme is being trialled in a number of pubs in Yorkshire and Nottinghamshire.
The second initiative will see two Punch pubs in Yorkshire, with an established food menu, offer a takeaway menu and home delivery service in their local area. The menu items chosen for delivery will be favourites from the traditional pub menu range, supported with high quality packaging.
Punch Taverns catering development manager Steve Kite, said: 'Statistics from Euromonitor International show that takeaway is a booming sector; with expenditure on pizza, curry and Chinese food expected to grow by 28% during this decade to £7.6bn a year. The addition of a takeaway offer to our sites creates an opportunity to increase food sales with the support of Just Eat and we are very keen to see how the trial sites perform.
'This partnership with Just Eat is an exciting opportunity for Punch and our publicans. For those who do not currently have a food offering, it has the potential to drive new footfall as well as increase trade from existing customers in wet-led pubs as drinkers can now become diners.'
Angela Shortland from the Midland Hotel in Stapleford, a licensee trialling the initiative, said: 'This is a fantastic initiative which caters for us as we don't have the cooking facilities you would expect from a bigger pub. However, we now can compete by also offering a seven-day-a-week food service which we hope to see boost our drinks sales.'
Graham Corfield, UK managing director at Just Eat added: 'At Just Eat we're always looking at ways to enhance the customer experience, offering people more choice and variety – whether that's providing a range of different cuisines to choose from or providing flexibility in how people order and pay for their food.
'This initiative opens up more opportunities for both Punch and Just Eat customers to order food in a way and place that suits them.'