Pure Wild Spirits launches 'world's first' birch sap spirit

07 November 2016

Looking for something to appeal to health-conscious drinkers this season? Pure Wild Spirits has launched Freya, a spirit made using trendy birch tree sap.

Freya is distilled using sap from northern European forests, creating a unique spirit category. The spirit, bottled at 40% abv, is distilled using no added botanicals and claims to be low in calories.

The birch sap is sustainably sourced, harvested once a year in winter for a short period of time. This is then frozen and sent to a distiller in the UK – before being fermented and distilled using copper pot stills.

Working in the soft drinks industry before coming up with the spirit, Freya's founder Dave Wallwork was inspired by the icy forests and story behind birch water, deciding the story and concept behind harvesting the sap was more reminiscent of a spirit brand.

While the spirit is mostly neutral, we found it extremely smooth, with a fruity aroma and subtle notes of caramel, peach and vanilla – also slightly reminiscent of tequila. The recommended serve for Freya is with Fever-Tree Elderflower Tonic, garnished with plenty of fresh mint leaves, but we also tried the Fire of Freya, using fresh ginger, chilli, cumin and agave, and a Birch & Moss Martini with manzanilla sherry.

£34 RRP, Pure Wild Spirits Ltd, 020 717 5560

 

Related articles

Spirits & Cocktails

The East India Company launches first ever spirit

Upgrading from teas and exotic foods, The East India Company has launched its first spirit, a London dry gin.In planning since 2007, the company's gin

Mixers & More

The latest launches in the ever-expanding world of non-alcoholic spirits

The realm of no-abv spirits continues its rapid growth with these new products from William Grant and beyond.

Spirits & Cocktails

Wild Thyme Spirits launches Colonsay Gin Bramble Liqueur

Wild Thyme Spirits has launched a new blackberry-based liqueur as part of its Colonsay Gin range.Trialled late last year as miniatures, the gin liqueu

Spirits & Cocktails

Mangrove launches 'world’s first' true fresh fig liqueur in UK

Despite the fact the season is more closely associated with figgy pudding, this winter sees the arrival of the 'world’s first' true fresh fig liqueur