Quarter of young adults to celebrate Halloween in on-trade

Claire Dodd

Claire Dodd

19 October 2016

Celebrating Halloween is becoming increasingly important to 18-24 year olds, with almost a quarter of young adults saying they plan to celebrate the event in the on-trade.

According to the Greene King Leisure Spend Tracker, almost a third of young adults celebrate the event every year, compared to one in five for other respondents. The poll also found that 53% of 18-24 year olds believe pubs have an important role to play is seasonal events.

Rob Rees, Greene King group marketing director said: 'It is great to see Brits getting into the spirit of Halloween again this year, with nearly one in five people celebrating the occasion and a further 12% celebrating it most years. Halloween is one of the many important events that we celebrate in our pubs, and is particularly popular with young people.

'However, it’s not just Halloween that young people think the pub should celebrate; over half of 18-24 year olds, approximately 10% more than the GB average, feel it is important for local pubs to be involved in seasonal events.'

This month’s tracker also found that the average British household spent £205 on out of home leisure in September, a £3 (2%) decrease year-on-year and a £24 (11%) decrease month-on-month. However, eating and drinking out experienced year-on-year increases of £4 (5%) and £4 (9%), respectively.

Rees added: 'The end of the summer holidays has inevitably resulted in a month-on-month contraction in leisure spend. However, year-on-year figures for eating and drinking out remain positive, indicating that consumers are continuing to enjoy the extensive options that the UK’s casual dining market has to offer.'

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