Quintessential ends Catalyst Brands distribution deal

Claire Dodd

Claire Dodd

02 February 2016

Distribution for gin brands Greenall's and Bloom is moving from Catalyst Brands back to owner Quintessential Brands.

Catalyst — a trading arm of Matthew Clark — had held the deal for the on-trade since 2012, and said it has had great success in building the brands. However, owner Quintessential will be taking the function in-house from 1 March, via its own brand agency, Marblehead.

William Ovens, international commercial director for Quintessential Brands said: 'The acquisition of the on-trade distribution and brand development company Marblehead in 2014, coupled with the off-premise capability provided by Essential Drinks, also part of the Quintessential Brands group, means that the time is now right to build on the current strong brand performance and bring Greenall’s Gin and the Bloom Gin brands into the Quintessential Brands group of companies.'

'This will enable us to offer our complete gin portfolio including Opihr Oriental Spiced Gin and Berkeley Square London Dry Gin, as well as the recently launched Thomas Dakin craft gin, to all customers. We would like to take this opportunity to thank Catalyst Brands for the invaluable role that they have played in building these brands.'

Gary Squire, managing director for Catalyst Brands, said: 'Catalyst Brands has had great success in building these two brands over the past three and a half years. We have established the brands as major players within the UK on-trade gin category through achievement of significant distribution and volume growth.'

Both brands will be distributed by Marblehead in the on-trade; however, a number of direct supply accounts will be retained by Catalyst Brands.

Quintessential added that there would be continued collaboration between Matthew Clark and Marblehead to 'continue the impressive growth trajectory of these two brands in the UK on-trade'.

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