The new business arm has created 120 jobs and will be looking to collaborate on drinks offerings
Home-X will bring the food and drink experiences the new restaurant has been lauded for to people's homes across the UK.
The new platform, spearheaded by chef Nico Simeone and marketing expert Michael Sim, will launch with six new food and drink brands: Home by Nico, Stem wine club, Chateau-X, The Cheese Club, and vegan offering, 24-Carrot. Experiences will be refreshed every month and ingredients come prepared along with full cooking instructions.
'When we were forced to close the Six by Nico restaurants across the UK, we gave fans of the brand a chance to make our signature tasting menu at home and the feedback was phenomenal,' explained Simeone. 'We packed and distributed over 100,000 meals across sites in Glasgow, Edinburgh, Manchester, Liverpool, London & Belfast, but we felt there was so much scope to service the rest of the UK, and to give our customers even more dining options at-home.'
When it comes to the drinks, Stem, HOME-X's new wine club, will offer wine selections curated and developed by Six by Nico COO Rachael Rafferty. Each month, five half bottles will be available to be delivered direct all around the country.
Talking at the media launch via Zoom, Simeone explained that a whisky concept is in development too and that more drinks offerings are in the pipeline.
When asked by Imbibe about collaborating with other bars for RTD and bottled cocktail offerings, he replied: 'That was an idea that was floating around yesterday, actually... We can also develop our own brands and yes, we will be looking into the drinks culture more [in the future].'
Home-X has created around 120 permanent roles (from chefs and kitchen assistants, to packing teams and social media experts) in Glasgow across two locations – a head office on Miller Street and a 7.000 sq ft distribution warehouse in Anniesland. The kitchens and packing centre in Anniesland have created 50 permanent jobs with 40 additional jobs created in the digital team at the brand's head office.
Boxes will cost between £50 and £70, serving two to four people.
