With two new wine ranges, and ambitions to become the UK’s leading producer in its two regions of Luberon and Ventoux, Marrenon is back in the country after seven years.
The plan is to approach the on- and off-trade each with their own dedicated range. On-trade targeted Marrenon consists of wines such as Gardarem, Grand Marrenon, Orca and Petula, while Amédée, aimed at the off-trade, includes Les Hautes Sentes and Lila Rose.
'Marrenon has secured the enviable position of being the leading producer of Luberon and Ventoux wines in Europe. The UK represents a vast opportunity for us and we have big ambitions for the market,' Robert Oustric, Marrenon export director, explained. 'We are currently working on educating professionals about our wines and building strong relationships with partners in both the on- and off-trade.'
The company is already among the largest producers in these two southern appellations, now producing 15m bottles of wine per year. It has been repositioning itself in the region over the past 10 years, with a focus on terroir. It is France’s largest producer of Vermentino.