Robinsons adds to Old Tom range with Blonde Tom

Imbibe Editorial

Imbibe Editorial

23 May 2017

Robinsons has added to its Old Tom range for the first time in nine years with Blonde Tom, a Belgian-style blonde ale.

The Stockport-based brewer, one of only 32 independent family-run breweries in the UK, has released Blonde Tom in 330ml bottles and is said to mark the start of a new era for the brand.

In addition to the new ale, the brewer has given its range a makeover.  Explaining the thinking behind the new look and the new liquid, brands manager Gill Yates said: 'Old Tom is engraved into our heritage at Robinsons. It has been with us since 1899, ever since our head brewer sketched the old brewery cat, Tom, into immortality, and over the years we have incorporated new flavour varieties such as Ginger and Chocolate.

'However, it has been almost a decade since we really did anything new with this incomparable brand. This is because we’ve been holding back an important brewery secret. One we’ve guarded for nearly 120 years… Old Tom matures beautifully over time. Even over years.'

The new design will still be familiar to its loyal customers, as it incorporates the Tom Cat with a difference.

'We know we can’t trade on past successes, we have to look to the future,' Yates added. 'That’s why, in addition to designing an inspired new look for the range, we also decided to welcome a new beer to the Old Tom family. As our first Robinsons beer to ever be brewed with Belgian yeast, Blonde Tom ushers in a new "golden age" and shows how we can switch up our ingredients and brewing methods.'

The 6% abv pale ale is said to have subtle aromas of banana and vanilla, a spicy clove tang, and a smooth easy drinking malt character.

Blonde Tom, together with the full Old Tom range, is now available to buy online via the Robinsons Brewery website and in selected Robinsons’ pubs.

While you're here:

As part of our ongoing desire to develop and improve Imbibe we’d love to get your views on us and media in the on-trade. Below is a link to a survey that if you can, will take you around 10 minutes to complete. In appreciation of your time and opinion everyone who completes the survey will be entered into a Prize Draw with a chance to win one of five £100 Amazon vouchers*. Surveys will need to be completed by 5pm on 26th May to qualify for the Prize Draw.
We really appreciate your time and assure you that your comments and answers will only help to make Imbibe the magazine and website you really want! Thanks The Imbibe Team *Full T&Cs can be found by clicking this link

Related content

News |  Spirits & Cocktails

Langley's adds Old Tom Gin to the range

With ginthusiasm at an all time high, Charter Brands is introducing Langley's Old Tom Gin.The brands' first new product since Langley's No 8 three yea

News |  Spirits & Cocktails

No Mistake Old Tom joins Citadelle range as part of Maison Ferrand's Extrêmes programme

Alexandre Gabriel has quite a track record when it comes to creating new and interesting spirits – Pierre Ferrand 1840 Original Formula Cognac and Pla

News |  Spirits & Cocktails

Dodd's unveils limited-edition barrel-aged Old Tom gin

The London Distillery Company has looked far into the past to create its latest limited-edition gin — all the way back to the 1800s — for a new interp

News |  Beer & Cider

Wizard of the West: Tom Oliver

He’s the Godfather of Cider; an ex-roadie who made a dying category hip; a doyen of minimal intervention; and a rescuer of obscure varieties.