It started the trend with 2016's Hop Gun, and Robinsons Brewery has seen no reason to stop red-carpeting movie- and TV-themed beers.
From Magnum IPA to Pint of Thrones, Robohop and Yippee IPA, the (occasionally clunky) puns are zinging out of the editing suite.
Magnum IPA, 'a 4.1% abv crisp, Hawaiian shirt of a brew' is 'a worthy addition to any moustache', the Stockport-based brewer has announced.
Following that, Robohop 'goes on pint patrol this summer. At 3.6% abv, this hybrid of American and English hops is engineered to create a strong, blonde, triple-hopped flavour with a lower ABV. Prime directive - to uphold zesty, citrus/pine notes, and refresh citizens wherever thirst is detected. You have between June and July or until the end of the barrel to comply.'
You can also 'surrender to the dark side' with the Dark Vader, a 'glorious red ale', and look forward to 'the King of the North' in the form of the 'full-blooded' Pint of Thrones.
Robinsons brand manager Gill Yates said Hop Gun ('the perfect wingman') sold 135,000 pints in two months so they decided to 'roll out the film theme across our entire 2017 seasonal ale range. Feedback so far has been overwhelmingly positive. We think these are some of the best designed seasonal ales we have ever produced and we hope our drinkers enjoy them.'