Cheshire-based family brewer and pub operator Robinsons has said it is to invest £23m back into its pub estate, as it announced its highest beer sales for 15 years.
The north-west company, which has over 300 pubs, reported the sales boom during its annual results covering the year to December 31, 2014. Its multi-million investment programme will see almost 200 pubs refurbished. It is also set to develop a new managed house business over the next five years, a move it announced back in February. The new estate will be created through converting tenanted pubs with million-pound turnover potential, into managed pubs. The brewer also announced a company-wide rebrand at the start of 2015, including pub signage, logistics, merchandising, literature, website and beer brands.
It’s Iron Maiden-backed beer, Trooper, and US-hopped beer, Dizzy Blonde, have continued to deliver double digit growth, it said. The company said in light of its reinvestments, annual operating profit for 2014 reduced slightly from £1.3m to £1.0m, despite an increase in sales.
William Robinson, managing director of Robinsons pub division said: 'We remain committed to the development and enhancement of our core tenanted pub estate. Our new managed house business [will] take four previously-tenanted pubs back under direct management. These are all part of our long term business strategy to remain a vertically integrated brewer and pub operator. We plan to… invest over £23m in 179 schemes over the next five years and a similar amount in the maintenance of our pubs across the estate.'
Oliver Robinson, managing director of the beer division said: 'As I’m sure people have noticed, from initiatives such as Trooper beer with Iron Maiden, our new ale Wizard, and some of the most unique refurbishments in our history, we are evolving. We are now in a great position to participate in the growing craft market whether that be in cask or keg.'