Rugby World Cup set to sell extra 25m pints

Gaëlle Laforest

17 September 2015

It might not be quite as big as the football World Cup, but we're assuming you all know by now that the Rugby World Cup kicks off tomorrow with the first game seeing England take on Fiji – while punters will take to the pub.

The British Beer and Pub Association (BBPA) expects pubs around the country to sell an extra 25m pints because of the month and a half of this sporting event, bringing in £86m.

It said an estimated 2.5m people will watch at least one game at the pub. The Brits should drink four fifths of the 25m pints, while foreign visitors should nurse the remaining five million.

'The Rugby World Cup is a great opportunity for pubs, and they will be making the most of it,' said BBPA chief executive Brigid Simmonds. 'Nothing can match the atmosphere of the Great British pub when it comes to big matches, apart from actually being there. And for those visiting the UK for the tournament, the pub is a huge attraction.'

To make sure everyone remains safe during the World Cup, the BBPA's also issued a free booklet giving licensees guidance on how to safely make the most of the tournament. It's online for all to read.

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