Rum Sixty Six joins Halewood portfolio

Claire Dodd

Claire Dodd

04 October 2016

Halewood Wines & Spirits has bolstered its rum portfolio by agreeing import and distribution rights for the Rum Sixty Six brand.

The deal comes after HJ Neill, a new craft spirits joint venture backed by Halewood, purchased a significant stake in the brand's owner, Bajan Trading Company.

Produced in small batches, Rum Sixty Six Family Reserve 12yo is distilled, aged in ex-bourbon American white oak casks, and bottled at the historic Foursquare Rum Distillery in St Philip, Barbados.

Halewood says it plans to grow the Rum Sixty Six offering in the UK by adding a 6yo and a cask-strength 12yo to the portfolio in 2017.

Stewart Hainsworth, chief executive of Halewood Wines & Spirits, said: 'Rum Sixty Six offers a fantastic platform for Halewood to invest at the premium end of the rum category. In addition to a compelling brand story, Foursquare has the capabilities to create liquids which are unrivalled amongst golden rums.”

Stephen Wallace, chairman of the Bajan Trading Company, added: 'This partnership is a perfect match. We bring unique access to some of the best aged rums in the world, and Halewood brings high level professional support and a significant distribution network that we need to grow the brand together.'

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