Sales up in pubs pre-lockdown

Clinton Cawood

Clinton Cawood

06 November 2020

Ordering system OrderPay reports an increase of 125% in sales on Wednesday 4 November, compared to previous week – but sales still down 30% due to curfew

We weren’t the only ones making the most of the final night before Lockdown 2.0 on Wednesday.

Pubs saw an increase of 125% in sales compared to the previous Wednesday according to data from OrderPay. People were getting their final drinks in all week it seems, with an 82% increase on Tuesday and a 58% increase on Monday.

OrderPay also has some info on how the curfew has been affecting spending habits in pubs, with customers spending a third more than usual in the last hour of trade, with an average of £10.37 per transaction between 9pm and 10pm. A small consolation considering it also reports that sales have been down nearly 30% since the curfew was introduced.

‘It’s clear ahead of the new lockdown that drinkers feel comfortable visiting and socialising in pubs and are confident with the measures operators have put in place to keep them safe since reopening. Our data shows people bid farewell to their local pubs in style this week,’ said OrderPay chief marketing officer Joe Martin.

Related content

News |  Beer & Cider

St Patrick's Day sets pubs up for sales hike

It's here, one of the booziest days of the year, and it's safe to say that pubs, restaurants and bars across the UK are set for a sales hike.As it get


Casual dining chains outstripping pubs in market sales growth

Casual dining chains are stealing share from pubs when it comes to out-of-home consumer dining, according to the latest figures from Coffer Peach Busi

News |  Wine

Takeaway alcohol sales up a third in lockdown, according to Just Eat data

And the 10pm curfew is fuelling yet more demand according to one UK bottler, which is reporting a spike in demand following the introduction of the curfew last week.

News |  Wine

Conviviality posts strong results, with sales up 137%

In the wake of its recent acquisition of Bibendum PLB Group, Conviviality has announced strong results for the 53 weeks to 1 May 2016, including an in