Sales up in pubs pre-lockdown

Clinton Cawood

Clinton Cawood

06 November 2020

Ordering system OrderPay reports an increase of 125% in sales on Wednesday 4 November, compared to previous week – but sales still down 30% due to curfew

We weren’t the only ones making the most of the final night before Lockdown 2.0 on Wednesday.

Pubs saw an increase of 125% in sales compared to the previous Wednesday according to data from OrderPay. People were getting their final drinks in all week it seems, with an 82% increase on Tuesday and a 58% increase on Monday.

OrderPay also has some info on how the curfew has been affecting spending habits in pubs, with customers spending a third more than usual in the last hour of trade, with an average of £10.37 per transaction between 9pm and 10pm. A small consolation considering it also reports that sales have been down nearly 30% since the curfew was introduced.

‘It’s clear ahead of the new lockdown that drinkers feel comfortable visiting and socialising in pubs and are confident with the measures operators have put in place to keep them safe since reopening. Our data shows people bid farewell to their local pubs in style this week,’ said OrderPay chief marketing officer Joe Martin.

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