San Miguel extends range with gluten-free offering

30 August 2017

The demand for gluten-free brewing is on the rise; Edinburgh’s Bellfield Brewery even hit the headlines recently with its crowd-funded gluten-free campaign. And now, San Miguel is the latest brewer to add a gluten-free variant to its UK portfolio.

Launching this month, San Miguel Gluten Free will be available to all on-trade customers, offering a taste that San Miguel assures us is 'full-bodied', with fruit and bread aromas. The beer is designed to emulate the same taste as San Miguel Especial.

'The demand for premium world beers with heritage and authenticity is showing no sign of abating, so we’re proud that we’re able to make the San Miguel experience inclusive for everyone,' said Liam Newton, vice president of marketing at Carlsberg UK on the launch. 'Gluten-free is the major driver in the free-from market and following previous success in Spain we’re confident that San Miguel Gluten Free will be a hit with UK consumers.'

San Miguel Gluten Free will be available to the on-trade in a single 330ml bottle from 19 September.

Carlsberg UK, carlsbergwedelivermore.co.uk

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