Scapegrace Gin is looking to put a fresh spin on the cocktail competition with the launch of its new contest, dubbed 'Anonymous'.
As a point of difference from traditional comps, the brand states that the contending bartender will have to submit a Scapegrace cocktail recipe which will then be made by another bartender for a panel of judges. All entrants will also remain anonymous until after the judging.
According to Hi-Spirits' managing director Dan Bolton, this strategy allows judges to focus on drinks and flavours rather than theatricality.
'There are plenty of cocktail competitions that put the focus on the personality and presentation skills of the bartender, so we’ve created the Anonymous competition to put the quality and originality of the cocktail itself at the heart of the contest,' he explained.
Any bar stocking Scapegrace Classic Gin or Scapegrace Gold Gin will be allowed to enter a cocktail with a maximum of 10 steps. They will be judged on criteria such as originality, appearance and creativity, which will be measured via two online questions about who they would serve their cocktail to.
The grand finale will take place on 3 October in London, where all the regional winners will watch as their drink is made for the judges. Once the judging has concluded and the best drink has been selected, the creator will be revealed.
Regional winners will receive an all expenses paid trip around London, which will include a tour of some of the city's top venues, along with dinner hosted by Scapegrace Ambassador Josh Linfitt. The overall winner of the competition will get a goodie bag from Scapegrace as well as tickets to see Fat Freddy's Drop at the Brixton's O2 Academy as part of another VIP night out.
Hailing from New Zealand, the gin brand arrived in the UK in 2016, billing itself as a 'rogue spirit' (Scapegrace is a traditional word meaning 'rogue' or 'rascal'). Enter the competition and decide if it lives up to its name for yourself.