Schweppes launches biggest investment in 200 years

Claire Dodd

Claire Dodd

03 October 2017

Tonic and mixers brand Schweppes has launched premium range, Schweppes 1783, in what it has called its biggest GB investment in its 234-year history.

The five-strong mixer range includes: Crisp Tonic Water, Light Tonic Water, Golden Ginger Ale, Salty Lemon Tonic Water, and Quenching Cucumber Tonic Water.

A bottle redesign across the range will see a new skittle-shape package modelled on the original pack design from 1783.

The brand, owned by Coca-Cola European Partners (CCEP), says the launch will be supported by a £6.6million integrated marketing campaign.

'We have taken the time to seek guidance from mixologists and drinks experts to create this distinguished range of mixers that will appeal to new age of mixer drinkers that are keen to discover new taste combinations,' Simon Harrison, customer marketing director GB at CCEP, said.

'Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history. Our new signature shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside. In short, the last quarter of 2017 is going to be massive for the Schweppes brand.'

The new Schweppes skittle bottle – rolled out this month – is being revealed for the first time at London Cocktail Week, where the brand has a multi-storey lab room from the 1800’s at the Cocktail Village in Spitalfields Market.

The Schweppes 1783 range will be available in the 200ml pack only.

 

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