Sekforde Drinks mixer to 'bring out craft gin botanical flavours rather than mask them'

Imbibe Editorial

Imbibe Editorial

23 May 2017

Tired of reading stories about gin releases? Start-up drinks company Sekforde Drinks has had its fill and released a mixer to 'challenge the dominance of the G&T' and 'bring out the botanical flavours of craft gins rather than masking them in quinine and sugar.'

Sekforde for Gin is an all-natural blend of English garden botanicals. Raspberry, sage and rose extracts are said to give it a soft, natural sweetness, complementing the intense flavour of the juniper.

The gin mixer launch takes the Sekforde range to three, following the introduction of Sekforde rum and whiskey mixers at the start of 2017.

Each lightly carbonated 200ml serving has under 40 calories per bottle, meaning customers stay under 100 calories with a standard spirit single and under 150 calories with a standard double.

The three mixers also come in below the proposed sugar tax threshold, with the additional guilt-free absence of artificial sweeteners, flavours or preservatives.

'We were being asked when we would launch a gin mixer even before the launch of our first two varieties,' Sekforde Drinks founder Talula White said. 'I've never been a big gin drinker, mainly because I'm not a fan of bitter quinine, which is often balanced by sugar, in tonic waters. It turned out this was holding other people back from making the most of the craft gin renaissance too.'

White’s husband began experimenting with flavour combinations, looking at the juniper character and other botanicals typically found in gin, such as cassia, coriander, cardamom and citrus.

'Sekforde with Gin is every bit as refreshing as a G&T, without the overpowering quinine and sugar flavours,' White added.

'It's a way for the growing number of gin drinkers to enjoy their favourite spirit, appreciating the quality and variety of its botanical ingredients. As with our rum and whiskey mixers, it's all about enhancing the flavour of the spirit rather than drowning it.'

Owners of The Imperial in Chelsea, Alan Turtill and Kate MacWhirter, said they are big fans of the mixers and welcome the new gin variant with open arms. 'We are often asked by customers for different ways to enjoy gin and this the perfect way to offer those drinkers a change, as well as being brilliant for those who aren't fans of tonic water. The fact it's all natural and light in sugar also appeals.'

Sekforde rum and whiskey mixers are stocked by a range of pubs and bars including: Urban Food Fest, Shoreditch; Barley Mow Shoreditch (part of Remarkable Pubs); The Imperial, Chelsea; and The White Horse, near Newbury.

24 x 200ml/ £17.35, Boutique Bar Brands, 0800 028 0511

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