Seven Bro7hers creates King of the North charity IPA

Laura Foster

Laura Foster

27 October 2020

A limited-edition beer has been created by Seven Bro7hers brewery in Salford to raise funds for the most vulnerable people in hospitality

Called the King of the North IPA, the brewery's new beer has taken inspiration from Greater Manchester mayor Andy Burnham, who stood up to the government by requesting more money for his region as it was placed in tier 3 restrictions.

The New England-style IPA will feature a QR code on the back of its can, which will enable drinkers to give a ‘tip’ through the Tipjar platform. The donated money will go towards Tipjar’s collection for vulnerable hospitality workers nationwide. The brewery will also be donating a percentage of the proceeds to the same cause.

‘We can’t ignore the Covid rates across our region, but many businesses have been impacted by the constant rule changing and restrictions,’ said Keith McAvoy, CEO of Seven Bro7hers Brewing Co. ‘Tier 3 has seen some establishments close, and they won’t open their doors again.

‘Mirroring the spirit of Andy Burnham sticking up for his region, we want to back our sector too and do something to help, that’s why a percentage of sales from the King of the North will be donated to hospitality charities.

‘We urge people to stay safe and to support your local hospitality businesses. Follow the rules, buy a beer and together we can help businesses to make it out the other side of tier 3 and curfews.’

The beer is set to be brewed on 4 November. Anyone who would like to donate to TiPJAR’s emergency fund for hospitality workers in need can do so here.

5% abv, RRP £4/440ml, Seven Bro7hers, sevenbro7ers.com

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