Smeaton's Gin launches cocktail to support Hospitality Action

Millie Milliken

Millie Milliken

29 July 2020

Venues who serve The Hospitality will have a donation made by Smeaton's on their behalf to the drinks-industry charity to support the on-trade during Covid-19

The cocktail, which was created by gin judge and blogger Meme Toor, won Smeaton's Hospitality Cocktail Competition and draws inspiration from the classic Negroni. It uses Campari-infused pineapple which Toor explained 'complements the fresh orange and cinnamon botanicals' that are individually distilled in Smeaton’s Gin.

Smeaton's brand ambassador, Alex Williams, commented that the cocktail 'tastes delicious, shines in the glass, and will offer bars an easily replicable, relatable, value-added cocktail to offer their patrons returning from lockdown'.

The drink's use of pineapple was also a winning point for Williams: 'The pineapple has a long association with hospitality, dating back to when the exotic fruit was so rare and valuable that it was only shared by generous hosts intent on delighting their guests. It is fitting that this emblem of hospitality shines through in Toor’s cocktail.'

Of the initiative, brand-owner Michael Palij MW said, 'Bars and restaurants embraced Smeaton’s Gin when we launched. Now it’s our turn to help and at this immensely challenging time for the on-trade, we are committed to supporting Hospitality Action – a charity which supports hospitality workers in times of hardship.'

Bars and restaurants wanting to support Hospitality Action by serving The Hospitality can contact Smeaton's directly: info@smeatons-gin.com.

Related content

News |  Beer & Cider

Thornbridge and JKS Restaurants partner to support Hospitality Action

Thornbridge brewery is partnering with JKS Restaurants to donate a share of the sales generated by their collaboration brew to help fight the coronavirus crisis.

News |  Spirits & Cocktails

Warner's Gin launches initiative to support mental well-being in hospitality industry

The craft gin distilliery has partnered with Healthy Hospo to support workers in the industry during the coronavirus pandemic.

News |  Wine

Berkmann launches campaign to support the hospitality industry

Berkmann has launched a campaign to support the hospitality industry during the coronavirus outbreak.

News |  People & Places

Hospitality Action unveils ‘Invisible Chips’ campaign

Hospitality Action has launched a new charity initiative to support reopening on-trade venues.