Champagnes Charles Heidsieck, Piper-Heidsieck and Rare have also invested in the company, and joined the board of Liberty Wines along with Sogrape’s Raquel Seabra.
‘The UK is one of Sogrape’s priority markets and through Liberty Wines we are gaining significant visibility and representation for our wines, notably in the premium on-trade,’ explained Fernando da Cunha Guedes, president of Sogrape. ‘We are delighted with their achievements over the past two years and are pleased to demonstrate our commitment by creating closer ties with David and the Liberty Wines team.’
The UK merchant said that co-founder David Gleave will keep his role of managing director and remain a shareholder, while Neville Abraham will continue as chairman.
‘The attraction of Sogrape, Charles Heidsieck, Piper-Heidsieck and Rare was that the businesses are family owned and take a long-term view of the market,’ commented Gleave. ‘Without [their] support we would not have grown or developed as we have.’
‘At Liberty Wines, we have had our best results ever in this past financial year,’ Gleave continued. ‘We feel the strategic reasons behind our partnership are compelling and position us well to continue to meet our customers’ needs in this fast-paced market.’