Sommelier-curated wine subscription service launches

Jacopo Mazzeo

Jacopo Mazzeo

07 October 2020

Conceived during lockdown, Private Somm is a new, sommelier-curated, monthly wine subscription service

It's the brainchild of former head sommelier at Jason Atherton’s City Social, Nicolas Pierron, and on-trade fine wine sales rep for Lea & Sandeman, Sophie Picheta, and offers wine enthusiasts the expertise of sommeliers in the comfort of their homes.

Subscribers can choose to receive a selection of three (£78) or six bottles (£140) of wine, chosen by a different sommelier each month according to their passions and areas of expertise.

‘With the government’s ever-changing guidelines and rules on hospitality, we wanted to put the spotlight back on the wealth of talent in our industry,’ said Picheta. ‘Our friends and colleagues have years of experience, vast knowledge, and so much to share with wine lovers all over the UK.

‘One of the things we missed the most during lockdown were those special conversations with sommeliers. When you get to know a somm, their personality, and the wines they love, and you really trust them. Then they pour you something new and delicious – that’s absolutely magical, and we want to give our subscribers a piece of that magic at home.’

Meanwhile, Pierron commented: ‘For us, knowing the people choosing and recommending wines is crucial. Private Somm is a subscription service with high-quality, ethical, and well-made wines of course, but the personalities and knowledge of the sommeliers is key. We’re excited to show the great wine restaurants of the UK, and support our sommelier colleagues across Britain.’

Private Somm’s first box, launching this week, is being selected by Martyna Pawliczek, head somm at two-Michelin-starred La Dame de Pic, London.

The following selection is set to be curated by Remi Cousin of two-Michelin-starred Le Gavroche in Mayfair.

In addition to the wines, subscribers receive videos and tasting notes, as well as invitations to tastings and events.

For more details visit

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