The UK's unquenchable thirst for sparkling wine, namely prosecco, doesn’t show any signs of abating, according number crunchers at IWSR.
Sparkling wine consumption per head is forecast to increase from 12 litres in 2015 to more than 15 litres by 2020. Thanks to prosecco, total sparkling consumption will increase from 12.8m cases.
'Prosecco will definitely drive the sparkling wine growth for the future', Vinexpo CEO, Guillaume Deglise says.
'Price point is very important for the success of prosecco but, more than that, the prosecco people have managed to create a brand,' he explains.
'Prosecco was not a brand as champagne has always been but it now is a brand. People order prosecco and it's seen as an affordable, everyday luxury. There is a spectacular drive for prosecco. The United Kingdom is playing a very important role for the growth of this category.’
The UK is expected to be the leading global growth market for prosecco showing a rise of 10.8% between 2016-2020, the Vinexpo/ IWSR Report said. It will reach consumption of 8.2 million 9-litre cases. Champagne is also benefiting but cava is forecast to continue declining.
The report, released today, covers trends and volumes from the on and off-trade across 45 countries from 2010 to 2020.