The new ‘Bring the Bar Home’ initiative invites bars, restaurants and hotels to create kits to send out to customers during the coronavirus lockdown
It comes off the back of Speciality Drinks’ already launched wellbeing pack initiative, that has already seen 2,000 support packs sent out.
Bar teams are now being invited by on-trade wholesaler Speciality Drinks to put forward a cocktail they believe can be recreated by customers at home, which will then be turned into cocktail kits that can be bought from The Whisky Exchange.
The cocktails will then be promoted across Speciality Drinks and The Whisky Exchange social media channels, and bars will be encouraged to do the same using #bringthebarhome.
All proceeds from the kits will be split between the bar and Speciality Drinks, with bars able to use the money as they wish, and Speciality Drinks covering admin and logistics costs.
Selected cocktails must contain minimal fresh ingredients so that customers can make them without having to leave the house and kits will range from £47.95-£97.95. Bars already involved in the scheme include Coupette, Artesian, Liquorette, Blue Bar at The Berkeley, Trailer Happiness, and Pennyroyal.
Want to join them? Send an email to email@example.com and get started.